Everything runs through spreadsheets
Scattered information, repeated entries and files that are hard to share. Your team has to reconstruct a common view.
Custom CRM · ERP · Business applications · Automation
Custom software development for your sales and operations.
Crealytic builds CRMs, ERPs and business applications tailored to your company. We connect your tools and automate processes to reduce manual tasks and simplify everyday work.
You do not need a detailed specification to get started.
- Solutions for SMEs
- France & Morocco
- CRM & ERP
- Business automation
Your tools should simplify your work.
Your tools are disconnected
The same data is copied between applications. Conversations and operations lose their context.
Manual tasks keep piling up
Follow-ups, documents and approvals need manual intervention and slow down case processing.
The right tool for each process.
A CRM, ERP, business application or automation: we start with the problem to solve and the tools you already use.
Custom CRM
Bring prospects, customers and conversations into a CRM that matches your sales stages. Crealytic designs sales workflows, integrations and data migration around the work your team actually does.
- Contacts and customer history
- Pipeline and ownership
- Follow-ups and quotes
- Sales visibility
Custom ERP
Connect orders, purchasing, inventory, shipments and documents in one coherent workflow. Crealytic defines the modules your company needs and how they work with your existing software.
- Orders and purchasing
- Inventory and movements
- Shipments and documents
- Traceability and approvals
Business applications
Customer portals, field-work tracking, case management and internal tools: Crealytic builds custom web applications around your users and business rules.
- Customer portals
- Internal tools
- Operational tracking
- Integrations and exports
Automation & AI
Crealytic connects your tools to automate data transfers, notifications and documents. AI can support extraction or classification when the process calls for it.
- Connected tools
- Documents and notifications
- AI within a workflow
- Human oversight
Practical processes, from start to finish.
These scenarios illustrate what a tailored tool can support. The workflow and its controls are defined with your team.
Example workflow
Sales follow-up
Today : An inquiry stays in an inbox and the next follow-up depends on a personal reminder.
- 01Customer inquiry
- 02Centralized CRM
- 03Team assignment
- 04Automated follow-up
With a structured process : The team has customer context and knows who needs to act.
Example workflow
Order to delivery
Today : Orders, purchases and shipments are tracked in separate spreadsheets.
- 01Order
- 02Procurement
- 03Preparation and checks
- 04Shipment
With a structured process : Each step stays linked to the order and discrepancies are visible.
Example workflow
Administrative documents
Today : Information is copied into each document and sent manually.
- 01Structured case
- 02Document preparation
- 03Human approval
- 04Sending and tracking
With a structured process : Documents are prepared from case data and approved before sending.
Example workflow
Multichannel reservations
Today : Bookings and customer notes arrive through several channels without a shared view.
- 01Booking inquiry
- 02Availability and tables
- 03Confirmation
- 04Customer history
With a structured process : Requests join a common workflow with availability and customer context.
Keep what works. Build what is missing.
Tailored without unnecessary complexity
Fit the scope to your problem and keep the tools that already meet your needs.
A progressive start
Begin with a useful workflow or module, then prioritize improvements based on usage.
Clear arrangements
Define data, exports, code rights, hosting, maintenance and continuity in the project agreement.
A first scope, followed by clear stages.
Step 1
Understand how you work
Review your tools, data, users, bottlenecks and priorities.
Step 2
Define a first scope
Agree deliverables, responsibilities, validation criteria, schedule and commercial model.
Step 3
Build and test with your team
Develop in stages and validate realistic workflows, including exceptions.
Step 4
Deploy and evolve
Organize access, data migration, hosting and maintenance under the agreed arrangements.
You do not need a detailed specification to get started.
Connect your existing ecosystem.
Integrations are assessed against available APIs, access permissions and the constraints of each tool.
Stripe
Slack
Vercel
Figma
GitHub
Linear
Supabase
Notion
- Existing CRM & ERP
- Files and spreadsheets
- Email & notifications
- E-commerce & payments
- Accounting & documents
- APIs & supported channels
WhatsApp and other channels are integrated where technical access allows.
Common questions before starting a project.
When should we choose custom software over a standard tool?
When available tools do not adequately cover your business rules, data or user journeys. We first review options for adapting and connecting existing systems to identify a useful scope.
How much does a custom CRM, ERP or business application cost?
Cost depends on features, integrations, data migration and support needs. After an initial discussion, scoping defines deliverables and an estimate for a specific set of requirements.
Can we keep and connect our existing software?
Yes, where its capabilities allow. We check APIs, export formats, access permissions and limits before proposing integrations or adaptations.
Can we start with a small project?
Yes. A workflow or module can form a coherent first scope. We identify its dependencies and validation criteria before planning an expansion.
Who owns the data and code?
Data ownership, code rights, access and export arrangements are specified in the project documents. These points are clarified before development.
How do hosting and maintenance work?
Responsibilities, backups, access, support and maintenance arrangements are defined for the project. We specify what is included and the terms for later support or improvements.
How long does a project take?
Timing depends on scope, integrations, migration and the availability of reviewers. Scoping establishes a staged schedule with dependencies and expected validations.
Can we start without a detailed specification?
Yes. Describe your current workflow, tools, difficulties and desired outcome. That is enough for an initial discussion and to identify the questions that need scoping.
Resources to prepare your project.
Guides to your customer data, tools and sales workflows.
CRM & Sales
CRM integrator: role, methodology and how to choose one
Understand what a CRM integrator does, what a CRM integration project should include, and how to evaluate a provider.
Lina Ahmadoun
CRM & Sales
Customer management software: what should you actually centralize?
A practical guide to choosing customer management software and deciding which customer data, processes and workflows should be centralised.
Lina Ahmadoun
CRM & Sales
Custom CRM: when does your business actually need one?
Understand when a custom CRM makes more sense than an off-the-shelf tool, what it should include, and how to approach the project.
Lina Ahmadoun
Which process is costing you time today?
Tell us how you work now, the tools you use and what you want to improve. We will help you identify a realistic first scope.
You do not need a detailed specification to get started.